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Devour frozen meals kraft9/22/2023 ![]() Oscar Mayer P3 will leverage UFC fighter talent within an original series produced at the UFC Performance Institute in Las Vegas, highlighting the importance of protein in an athlete’s preparation and daily routine. In addition, the Oscar Mayer P3 and DEVOUR™ brands will be further integrated with UFC through dedicated custom content pieces. DEVOUR™ will also leverage UFC marks on various product offerings. An exclusive Oscar Mayer P3 product line will feature co-developed product nutritionals focused on workout performance, certified by the UFC Performance Institute®, along with the integration of UFC-themed packaging. In 2019, both Oscar Mayer P3 and DEVOUR™ will launch dedicated UFC products at select participating retail locations across the country. Under the terms of the expanded partnership, both Oscar Mayer P3 and DEVOUR™ will be integrated extensively into select UFC live events, highlighted by a branded presence inside the world-famous Octagon® custom integrations throughout UFC’s telecasts in-venue activations unique social media campaigns custom content pieces, and Fight Week and Fight Night integrations. Similar to Oscar Mayer P3’s strategic partnership with UFC, DEVOUR’s™ collaboration with UFC will focus on reaching the loyal MMA fan base that comprises key demographics, including millennials, early adopters, and trendsetters. The brand offers frozen meals, frozen sandwiches, and instant bowls, which are widely distributed in retail grocery and convenience stores across the country. Over the past 3 years, DEVOUR™ has successfully built awareness with its bold and disruptive approach to communications, which has fueled its rapid growth in popularity with consumers. Both designations are new and mark exclusive sponsorship categories for UFC.ĭEVOUR™ launched in 2016 with the mission to shake up the frozen aisle by taking an unapologetic stand for mouthwatering, craveable frozen foods. The DEVOUR™ frozen food brand has been named "Official Frozen Meal of UFC," joining Oscar Mayer P3 Portable Protein Pack, which was named “Official Protein Snack” of UFC in 2018. ![]() LAS VEGAS and CHICAGO – UFC®, the world’s premier mixed martial arts organization, and two Kraft Heinz Company brands, Oscar Mayer P3 and DEVOUR, today announced a comprehensive multi-year partnership that expands on the innovative marketing relationship the companies began last year. ![]()
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